Bongo Flava artist Zuchu is Spotify’s new EQUAL Africa music programme ambassador for the month of May.
The EQUAL programme aims to strengthen gender equality in music by showcasing talented African women making waves in the industry and providing a platform to celebrate them.
The songstress who is currently signed to WCB Wasafi record label, Zuhura Othman Soud (whose stage name is Zuchu) is the daughter of legendary Taarab musician Khadija Kopa.
When she received the good news, she shared on her Instagram stories how she was elevated about the good news.
“Being part of the EQUAL programme is a big thing for me and it helps encourage other female musicians to persevere and shatter systematic gender restrictions in the realm of music,” she adds.
Zuchu’s single track “Mwambieni”, released earlier this year, is featured on both the EQUAL Africa and EQUAL Global playlists on Spotify.
“We are thrilled to have Zuchu join the EQUAL Programme. She is evidently one of the most talented artists from Tanzania, and this is a well-deserved accolade for her,” says Phiona Okumu, Spotify’s head of music in Sub-Saharan Africa, adding that Spotify is committed to spotlighting female artists in Africa.
Zuchu joins East African stars Muthoni Drummer Queen and Sylvia Ssaru in intensifying the voices of talented African women through EQUAL.