Louis Vuitton has named Pharrell Williams as its new menswear creative director.
The French label described Pharell as “a visionary whose creative universes expand from music to art, and to fashion”.
Williams’ first collection for the label will be shown at the Men’s Fashion Week in Paris in June.
Louis Vuitton is one of the world’s leading international fashion houses. It is part of the luxury goods group LVMH, which is owned by the world’s richest person Bernard Arnault.
Williams has won 13 Grammy Awards and was a judge on the popular television talent competition The Voice. He received an Oscar nomination for the song Happy which was part of the soundtrack of the animated film Despicable Me 2.
He has collaborated with sportswear giant Adidas and luxury brands Moncler and Chanel and worked with Louis Vuitton designer Marc Jacobs to design eyewear for the label.
The Louis Vuitton role was previously held by high-profile designer Virgil Abloh, who died in 2021.