Naomi Campbell has collaborated with BMW to launch the new BMW XM with on the ‘Dare To Be You’ campaign.
Campbell has been modelling for over 35 years and is one of the industry’s biggest names and she has collaborated with the German motor vehicle manufacturer to create and front the campaign. The one-off model designed by Naomi will be unveiled by the end of 2023.
Naomi said: “The BMW M slogan ‘Dare to be You’ immediately appealed to me because it describes exactly the confident attitude that is necessary for progress and positive change.”
Jens Thiemer, Senior Vice President Customer and Brand BMW, added: “Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto ‘Dare to be You’ as strongly as she can