Entertainment

Taylor Swift’s music returns to TikTok.

Taylor Swift’s music has returned to TikTok.

Taylor’s music had been pulled from Tiktok alongside other artists. Her music was pulled down by her label Universal Music Group (UMG) in January, citing unfair compensation for artists and the damaging usage of A.I.

However, Variety reports that Taylor’s catalog has returned to TikTok thanks to the 34-year-old regaining ownership of her master recordings.

Due to the site’s proposed deal, the label’s licensing agreement with TikTok expired on 31 January, and talks to renew the contract had fallen through.

Taking to their website, the company wrote: “With respect to the issue of artist and songwriter compensation, TikTok proposed paying our artists and songwriters at a rate that is a fraction of the rate that similarly situated major social platforms pay. Today, as an indication of how little TikTok compensates artists and songwriters, despite its massive and growing user base, rapidly rising advertising revenue, and increasing reliance on music-based content, TikTok accounts for only about one percent of our total revenue.

UMG then alleged the platform had tried to “bully” the company into a deal worth less than their previous one.

They continued: “As our negotiations continued, TikTok attempted to bully us into accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth.

 

 

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