Serena Williams Launches Makeup Line.

Serena Williams has launched her inclusive makeup line, Wyn Beauty.

The 42-year-old retired tennis pro’s products include 10 cruelty-free, vegan products that are made for all skin types.

In an exclusive interview with WWD, Monica Arnaudo, chief merchandising officer at Ulta, said, “We feel bullish about Wyn for one because it’s been in the making for a very long time, but also because of what Serena evokes for the consumer. She’s very powerful; she’s probably the most recognized female athlete in the world, she’s empowering and she just happens to have always been passionate about beauty.”

The products aim to be suitable for active women, just like the court legend.

Meanwhile, Serena recently declared “Loving yourself is essential” months after she had her second daughter.

Serena gave birth to her girl Adira River Ohanian who she had with her 40-year-old Reddit co-founder husband Alexis Ohanian in August 2023 and opened up about her feelings towards her body in a caption alongside an image of herself dressed in a bikini while holding the tot to her chest.

She shared on Instagram: “I find that I have to remind myself of that self-love through all different stages in my life.

“Right now I love that my body is not picture perfect. I love that I smell like milk  that milk sustains @adiraohanian I love getting to know a new version of my body.”

Serena added the changes in her body have been “well worth it” and encouraged her followers to start the week by knowing that they’re “loved” – concluding: “And that starts with you”, before adding she was heading to the gym.